Welcome to this website – Please, allow me to introduce it to you
https://eucalyptus.com.br
This website aims to provide information and to disseminate knowledge about the amazing Eucalyptus trees and their relationships with nature, product generation, and society well-being
And the scope of its themes and topics was developed to address demands that have been identified by the author...
...and thereby strengthen society's knowledge regarding Eucalyptus
Eucalyptus Online Book & Newsletter is a project that originated in 2005, born from the desire and dreams of its author, Professor Celso Foelkel, and the willingness of several supporters to facilitate its dissemination, continuity, and longevity for these publications.
Partnerships between Professor Celso Foelkel’s company at the time (Grau Celsius – Negócios em Gestão do Conhecimento) and sponsoring, supporting, and facilitating organizations aimed to ensure Professor Celso’s near-full-time dedication to this project—a commitment maintained from 2005 to 2021. The objective was to promote and disseminate knowledge regarding Eucalyptus across its various aspects: from the forest itself to its multiple applications, while consistently focusing on eco-efficiency and sustainability concepts.
Given Professor Celso’s wide specialization in the pulp and paper sector, most chapters of the “Eucalyptus Online Book” focus on planted forests and the technological aspects of their industrializations to these products. However, the “Eucalyptus Newsletter” aimed to broaden this scope to include any other topics related to eucalyptus.
What was the aim of these online publications?
And how were they produced and distributed via this website?
The Eucalyptus Online Book was created to be complemented by the Eucalyptus Newsletter. Chapters of this virtual book were gradually produced for free distribution to interested readers. Concurrently, editions of the Eucalyptus Newsletter were created: a publication also distributed at no cost, featuring a wealth of news and updates about Eucalyptus. A close relationship existed between these two publications, as the newsletter also announced the release of new book chapters, while simultaneously attracting readers through its diverse range of topics.
For 16 years, the digital book on Eucalyptus and its associated newsletter were distributed via e-mail to subscriber lists and promoted through various media outlets and social networks. These release messages were primarily sent through the project's key partner: the ABTCP - Brazilian Technical Association of Pulp and Paper, throughout the entire period of the publications' existence. Significant support for their development and collaboration on their distribution was also provided by various institutional partners, as well as supporting and facilitating organizations. You can learn more about these key supporters in the "Supporting Partners" and "Facilitating Organizations" sections.
At the same time the publications were being created, they were made available to interested parties on this website. The site—www.eucalyptus.com.br—was specifically designed to host the released publications and provide access to them at any time. Thanks to its attractive subject matters and the wealth of knowledge it offers, the website is easily found via search engines such as Google, Firefox, and Bing, among others.
Both the book chapters and the newsletter editions were originally produced in Portuguese. However, English-language versions of some chapters and editions do exist. This is because the author was not always able to translate his extensive texts into English himself. Nowadays, however, this is no longer a problematic issue for readers, thanks to the ease of obtaining high-quality versions in numerous languages via free online translation services, such as Google Translate and Collins Dictionary.
The publications appear in both HTML pages and PDF file formats. Thanks to their virtual nature, it is always possible to update each publication; consequently, the texts remain easily updatable and actual to this day.
There was no sequential order to the release of the book's chapters; instead, the schedule depended primarily on supporter’s interest, the author's preferences, and reader’s polls and suggestions. The newsletter also featured a set of newsletter’s sections that varied based on the availability of material, author interest, and reader requests. PhD Ester Foelkel contributed to the newsletter by producing certain sections, complementing those created by Professor Celso Foelkel. The creation and ongoing updates of the website were managed by Alessandra Foelkel, a graphic and web design specialist, and social media consultant.
To add interactivity to the entire process, an "Ask the Euca X-Expert" section was made available to online users, allowing them to submit questions to be answered by the site's content creators: Professor Celso Foelkel and PhD Ester Foelkel. After 12 years of operation, the section was discontinued in 2016, having addressed around 2,000 questions. This section remains accessible via the "Euca X-Pert Q&A Archives". Since everyone had the opportunity to share comments, questions, or observations, the section effectively served as a permanent forum or as a virtual community dedicated to Eucalyptus. Visit the archives to discover their impressive content.
A record of the dreams and achievements surrounding this entire process can be found in an article by our partner ABTCP, produced by the editorial team of O Papel Journal.
Read about it here:
Google do eucalipto e do pinus” [The Google of Eucalyptus and pine]. T. Santi. O Papel Journal (May): 44–47. (2012) – In Portuguese
Unfortunately, all these dreams were ultimately closed by the COVID-19 pandemic. The final issue of the “Eucalyptus Online Book & Newsletter* was released in July 2021, a consequence of the significant reduction in partnerships that had financially supported the project. However, all previously released publications will remain available on this website for as long as it is feasible to maintain them.
This is the website that we intend to maintain as one of the most important sources of information about Eucalyptus on the web
I count on your visits to the website and your help in spreading it to the world
Thank you for your attention.
Professor Celso Foelkel
Facilitating organizations:
|
|
 |
IBÁ – Indústria Brasileira de Árvores |
 |
IPEF – Instituto de Pesquisas e Estudos Florestais |
 |
RIADICYP – Red IberoAmericana de Docencia e Investigación en Celulosa, Papel y Productos Lignocelulósicos |
All rights reserved
WebMaster: Alessandra Foelke